This project involved the installation of a brand new outdoor digital screen in Alexandra Square at Lancaster University. The screen was positioned within the busy university square, in order to target students with news, marketing and information. The screen will also be used to televise a variety of events, such as graduation/award ceremonies and live sporting events, such as the World Cup and Wimbledon. The screen is 5 x 3.5 meters, and was positioned 4 meters above the ground, facing the existing stepped seating.
Larch cladding fins have been detailed to conceal the screen’s complex structure, infrastructure and speakers, helping to soften the visual impact of the screen, allowing it to softly integrate with the campus context.